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Monday, May 5, 2008

Article Marketing - Does It 'Really' Work For You?

I've been hearing things about people saying that submitting articles to article directories is 'folly', and that it is merely generating content for the directories. That is a misplaced kind of thinking.

When you submit your website to Google, you are adding content to their search engines!

When you do pay per click, you are giving money to Google or Yahoo or whichever search engine you use. When you submit posts to forums, you are generating content for the forums.

Nobody lives alone on the Internet, you have to depend on authority sites to generate traffic for your websites! Even the gurus need authority sites, they just make the authority sites richer so THEY can get richer.

Do you see where we are going with this?

So don't listen to those people who say that writing and submitting articles to article directories is just generating content for the directories. Chances are they are pumping in cash into the PPC networks or adding more money into another Press Release submitter's coffers.

Go out and do what works for you. Mutual benefit; the Internet is about mutual benefit. And article marketing is about that.

Go and write your articles and submit them to the best directories, that's all how you will get maximum leverage out of them and start generating a steady flow of traffic to your site. After all, when you submit your articles to a site like Squidoo or to a forum, you are doing the same; you are generating content for them.

Fabian Tan is the author of the free 51-Page Report:

"Murder Your Job: How To Build Cash Sucking Autopilot Businesses In 30 Days Or Less!"

Head over to http://www.MurderYourJob.com to get your free copy now before it's gone!

Profitable Article Marketing - Latest 4 Advanced Steps to Supercharge Your Article Marketing

Writing and submitting articles on publishing sites is one of the greatest sales lead generation techniques today. However, there are marketers who fall short in their effort to pull their readers to their website and their connection to the readers instantly end there. You wouldn't want this to happen to your article marketing campaign, would you? That is why you need to supercharge your marketing efforts to make sure that your readers will be converted to clients.

Here are the advanced steps to supercharge your article marketing:

1. Include a "bait" on your resource box. You would like your readers to click the URL on your resource box and you have to make it happen. You can easily do that by including irresistible offer that will excite your readers. Some of the effective baits that you can use are free special reports, free eBooks, vouchers, discounts or even free articles.

2. Establish your credibility and expertise. Briefly tell your readers about your experiences or your achievements so you can prompt them to visit your website and get more information. Make sure that you make your call to action statement strong and impacting, otherwise you will lose a potential client.

3. Do not bore your readers. Make sure that your resource box is no more than 3 sentences. Remember you are not writing another article. Make it brief, concise, enticing, and powerful so your readers will not have reason not to click your website's URL.

4. Maximize your resource box. Most publishing sites allow you to use a maximum of 3 URLs. Take advantage of this and include at least 2 anchor texts using the most relevant keywords to your target niche. By doing so, you make it a bit easier for your readers to get to your website quickly.

Do you want to learn more about how I do it? I have just completed my brand new guide to article marketing success, 'Your Article Writing and Promotion Guide'

Download it free here: Secrets of Article Promotion

Sean Mize is a full time internet marketer who has written over 1574 articles in print and 11 published ebooks.

How To Unlock The Hidden Keys To Successful Article Marketing

Many people try to be successful with article marketing. However some are not successful and never fathom out why. In this article I will share some insights that have helped me to be successful with article marketing.

Article marketing generates the highest quality lead that you can get online. People only buy from people that they like, know and trust. By writing articles you will generate yourself as an expert in your niche. If your article marketing leads do not purchase from your sales pages then you are unlikely to make sales from any other sources of leads.

You need to find a niche market that you can focus on to write your articles. This is crucial for your success. Write your articles in a casual style. This form of internet writing is different from normal writing.

Write your introduction and conclusion paragraphs first. Sometimes it is difficult to get going writing. I think that the main reason for this is that we are too conditioned to using our logical brain. So it may take some training to get used to using the creative part of your brain. Create bullet points for the body of the article. Expand on these bullet points and write the sentences that will form the body of the article.

You need to make your writing concise. The main reason for this is that you are writing articles to drive traffic to your website and build an opt in list to generate repeat customers.

If the readers like and identify with your style of writing then they will click on the link to your website in your bio. This will give you the chance of converting a lead into a paid customer.

Are you really interested in driving massive traffic to your website?

Here's the answer:

Secrets Of Article Marketing - Download your free ebook now.

Mark Abrahams is a full time internet marketer who has helped others to earn a living online.

Profitable Article Marketing - Revealed - 5 High Powered Ways to Grow Your Article Marketing

Millions of webmasters are writing and submitting articles on a regular basis to promote their websites, making the competition in getting online users' attention stiffer than ever. If you would like to get ahead of the pack and make your articles stand out from the rest, you should take these 5 high powered ways to grow your article marketing campaign:

1. Use catchy, intriguing titles. The secret in getting impressive click through rate is giving your articles great titles that will pique the curiosity of online users. This is an essential element where you should effectively communicate to your potential audience the benefits they can get once they open and read your articles. Make them feel that there is valuable in store for them so they won't be able to resist your articles and read them.

2. Your articles must be well-written. To give your potential clients great reading experience, make sure that your articles flow well and free from grammar, spelling, and punctuation errors.

3. Your articles must be search-engine friendly. Knowing how and where to place your keywords can greatly help your articles fare well on searches.

4. Your articles must pass the standards set by various publishers. If you want your articles to be posted online, they must conform to the rules set by different article submission sites. Some of the general guidelines are the following: Your articles must be informative, must run at least 300 words, and must follow appropriate keyword density. In addition, your articles must be free from sales pitches or blatant advertisements and inappropriate content like terrorism or gambling.

5. Create a powerful resource box. Your resource box is what will ultimately bring readers to your website. Make it powerful, convincing, and enticing so you can effectively move your readers to click your website's URL.

To learn more, download my free guide, "How to Generate $15,000 Per Month Online" here: "How to Generate $15,000 Per Month Online"

Sean Mize is an internet marketing mentor who teaches people to generate over $15,000 per month online via automated systems and product funnels.

Best Article Marketing - Announcing 5 Powerful Ways to Grow Your Article Marketing

A lot has been said about article marketing but one thing remains true: It is the best free marketing technique in the World Wide Web today. This is the reason why numerous webmasters are making this method their primary marketing arm. It doesn't only deliver impressive results but it also makes product and website promotion a lot easier even to those people who do not have technical skills.

1. Clearly define your objectives. If you are writing and submitting articles just to create inbound links for your website without seriously considering the needs of your target market or making your content useful, you are doom to fail. You must strive to make your articles content-rich so they will be read by your target market. It is only through this that you can increase the chances of your resource box being clicked.

2. Attract the right kind of traffic. Sure you can attract all sorts of traffic using this method. But if you want to increase your sales and your online revenue you must attract those people who are most likely to buy from you. How? By making your articles more targeted. Focus your contents on your target niche so they will be picked by target audience.

3. Make your articles easy on the eyes. Break your articles into short paragraphs leaving several white blank spaces for your readers. This will make your content look scannable and readable.

4. Optimize your content. Make it easier for your potential readers to find your content online by incorporating major keywords not only on your article body but most importantly, on your titles or headlines.

5. Write articles on a regular basis. Increase your online presence by writing and submitting articles, if possible, on a daily basis.

To learn more, download my free guide, "How to Generate $15,000 Per Month Online" here: "How to Generate $15,000 Per Month Online"

Sean Mize is an internet marketing mentor who teaches people to generate over $15,000 per month online via automated systems and product funnels.

How Do You Become Perceived as the Author With Authority?

Many online article authors wish to become a perceived authority in a subject in order to promote an online business. Thus they write articles that will attract a specific niche of reader, who hopefully will then come to their website and buy something or sign up services. Becoming an authority in your market niche is important, but becoming a perceived authority is a little problematic because either you are an authority or you are not.

It is my contention that there are simply too many posers online, folks who have never really done anything, but can put finger to keyboard and bang out articles. Whereas they may be perceived as an authority, are they really? Do they really know their stuff? The reader may perceive them to be an authority due to a few articles, but the only way to know for sure is to corner them and ask them a question about the subject and see if they truly know what they are talking about.

Since generally this cannot be done, an online article author can often be perceived as an authority, when they are really not at all. Does this mean their article is valueless? No, not necessarily, the article may very well contain important facts that are not easily found elsewhere. It could indeed be extremely timely information and information that the readers are very happy to acquire. Still this does not one an authority, only a perceived authority you see. Are you comfortable being only a perceived authority or do you want to be the real deal?

"Lance Winslow" - Online Think Tank forum board. If you have innovative thoughts and unique perspectives, come think with Lance; http://www.WorldThinkTank.net/. Lance is a guest writer for Our Spokane Magazine in Spokane, Washington

The 10 Death-Traps of Article Writing - Mistakes to Avoid

It can be all too easy to lose concentration when writing an article, leaving you with the potential to make several grave errors that can lead to your article being rejected by the big players in the industry.

Keep your articles on the straight and narrow by taking note of the following pitfalls. When you believe youve finished your article, give it the once over and ensure youre not making any of these mistakes.

1. Boring Headline-
The headline is the first thing your potential reader sees. Your headline is the advertising billboard for your article. If it doesnt shout Click me! Click me! then youre wasting your time. Make sure the headline quickly says what the article is about, in a punchy way. Let the viewer know exactly what theyre going to find in the article, and what theyll get out of it.

2. Over Promotion-
Over promoting your business, product or service in your article is a big turn off for editors. These articles are supposed to be unique, helpful, and hopefully insightful pieces of content that are of some actual value to the reader. An article directory is not a place to directly advertise your business, or post a press release. Keep mentions of your business to a minimum. And remember, its the About the Author section of you article that is the place to advertise your business!

3. Bad English-
Having bad spelling or grammar in your article is a sure way to get your article rejected. Double and triple check each article before it's submitted. Read it backwards if you have to! Do whatever is necessary to make sure your English is perfect! If a couple of bad spellings get past the Article Directory staff, dont think yourself lucky. Its your name on this article, and bad English will only damage your reputation.

4. Generalisation-
With the maximum recommended length of your articles being 2500 words, you have to keep your writing concise. Keep to the point, and dont go off on a tangent. Keep referring back to your headline, and make sure your article is fulfilling its title. Dont start nattering. People want information quickly and bluntly. If you start talking about another subject, stop. Save that subject for another article. People are looking for specific information, so give them specific information.

5. Lack of passion-
Make sure your articles show how passionate you are about the subject youre writing about. Youre not writing a dictionary or a textbook; youre writing a piece of content that you want people to read in its entirety. You want publishers to take note of your article and use it for their own purposes, and the only way you will achieve this is by showing your passion. Wear your heart on your sleeve!

6. 1st Paragraph Let Down-
Writing an article is similar to writing for a newspaper. You need to keep people interested. You need your reader to carry on reading. Thats why you need an introductory paragraph that grips the viewer. A paragraph that makes them feel as if they need to read on. Note that most people will merely skim read your article, and the part of the main article they will pay the most attention to is your opening paragraph, so you have to make this something special.

7. Overuse of Keywords-
Another common mistake that many people make is believing that they must have a huge keyword density to get their article to the top of the article listing. This is not true. Of course, place keywords in your article- it will only help- but its not the be all and end all of article writing! If you write good quality, interesting and passionate articles, people will take notice. Many article sites allow users to rate articles; these ratings are far more important than your keyword density! Always, Always focus on quality over keyword density.

8. Wrong Keywords-
Although keywords are not the most important aspect of your article, they should still be taken seriously, thats why we recommend using a good quality keyword research tool such as Overture. Carefully analyse how many times each possible keyword is searched for and choose the best one for your article to ensure you achieve the best results possible for your article.

9. Ineffective Resource Box-
This is your own billboard. Your own flyer. Dont simply stick your name and a quick link to your site in this part of the article. Give the reader something to click on your link for. Give something away for free- an ebook, some software, a competition entry- anything that will catch the readers attention, and make them think Whats this? Id like one of those!, then when they click on your link for their free gift, you can start your hard selling and marketing. Think carefully about how you will get people to visit your site after theyve read your article, this is one of the main reasons people write articles in the first place, so make sure you get it right.

10. Giving Up-
Nobody said writing and submitting your articles was going to be easy. And nobody said submitting one article will open the floodgates and generate masses of traffic to your site. You have to keep at it. Try to regularly upload articles with links to your site. This will keep the links fresh, and will keep the search engines interested in you. After a while your single, lonely article on the net will become stagnant, so keep uploading articles and eventually youll see it paying off. Your incoming links will increase, your reputation as an expert in your field will slowly build and traffic will start to make its way to your site. Result!

http://www.Incepto.co.uk is a UK based copywriting company providing unique, high quality, discount article writing, SEO articles, ebooks, web copy, product descriptions, reviews, editing and proofreading on any subject.