Three Things You Must Do Before You Submit To Article Directories

To all writers and non-writers out there, now is the time to start digging up those creative writing skills.With modern communication technology comes the popularity of information-based marketing, which is one of the oldest and most effective techniques in getting targeted prospects to sites and converting them into buyers. This is

Nearly every commercial real estate professional I know hates cold calling! Well, not everyone, there are a few out there who not only love it but who do it really well. But for the rest of us, there's a better way.

If you're ready to do more business in less time, work smarter, not harder, and increase your income, READ ON because referrals are the way to go!

Referrals are the most important and powerful strategy for increasing your income because they shorten the sales process. Referrals connect you with more qualified clients, generate more callbacks, and get you more "yes" responses in less time.

The definition of a referral: "Any name or contact information given to you for the purpose of doing business."

If you provide excellent service to others, you not only earn the right to ask for referrals, but others will be eager to offer them. The key is to "ASK". Furthermore - go the extra mile delivering "WOW" client service and people will be lining up to do business with you. Just remember you still will need to qualify the prospect before agreeing to take him/her on, the key is working with only "A" and "B" clients.

The best way to begin building a referral-based commercial real estate business (and never cold call again) is to follow the 12 strategies outlined below:

Step 1: Declare a specialty and become known for that specialty.

Step 2: Be Referable, act and dress professionally, always follow up and do a great job.

Step 3: Develop a one-page strategic referral plan declaring goals and outlining the steps you need to take each week and each month to reach your goals. Refer to this plan daily.

Step 4: Use your database for more then just an electronic database. Store the information you'll need to remember for future conversations (i.e. hobbies, family, travel). This information can then become conversation starters.

Step 5: Keep current with the latest technology and USE IT! Keep in front of your clients and prospects regularly with email - newsletters, snippets of useful information. This will remind them you're still around.

Step 6: Develop scripts for talking to others about giving you referrals. Have scripts for talking to colleagues, friends, and family. Having scripts makes it easier to ask when the time comes for the conversation.

Step 7: Develop a Top 20, a list of 20 people in your sphere that are in a position to refer to you. This list could include a colleague with a different specialty; lawyers, bankers, architects, and so on. This is the list of people who will get the most attention when marketing.

Step 8: Eat meals with others two or three days a week. How about making Monday, Wednesday, and Friday "lunch out" days? During these lunches you will form and strengthen relationships, thereby increasing your referability.

Step 9: Develop Strategic Alliances, groups with whom you can associate and attract referrals. Examples are SIOR and ICSC.

Step 10: Network. Set a goal to attend one networking event each month. Join groups like LeTip and BNI. Form your own breakfast clubs or mastermind groups. But be sure to go beyond having an enjoyable conversation and leave with a pocketful of referrals.

Step 11: Give Referrals. It's really so simple. To get referrals - give referrals. Be mindful of those in your circle whom you can refer to. What goes around comes around!

Step 12: ASK! The easiest and yet the one thing most professionals never do - ASK!

There are dozens of other ways to increase business. Keep in mind - most commercial real estate professionals do nothing but pray for clients to fall in their laps.

If you do just 3 referral-building action steps per week, your productivity should increase by 20% per month, that's 240% by the end of the year!

Develop a strategic plan that is focused on building a referral-based Commercial Real Estate Business. Include things such as how many referrals do you want in a year, a month, a week? What action steps do you need to make this happen?

Some professionals are comfortable with asking around at a networking function, others write an email or letter, and still others have a one-on-one conversation. The point is: Put the steps you are willing to take and put them into action.

What will be your three action steps this week?

Cindy Saxman Spivack, Founder and President of Business Coaching Gym, Inc. and Commercial Real Estate Success, teaches Commercial Real Estate Professionals 7 Key Strategies for building an enormously successful commercial real estate business in 12 months or less. For free how-to-articles and powerful lead generation and time management tips go to Cindy's website at http://www.commercialREsuccess.com or email her at cindy@businesscoachinggym.com

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There are multiple methods of list building, and if you are just getting started, until you have gained mastery over one or two methods, it is advisable to use multiple methods of list building strategies. You’ll see every step of the process, no matter how small, in exacting detail so

Article marketing may seem difficult at first; however once you get started, there will be nothing stopping you in your marketing. First of all, narrow down the topics you can write about on your site by listing the main topics of the site then think of the main information a person will be seeking through the site, and accordingly create articles providing this information.

Framing the article well also helps in its marketing. Use an introductory sentence with the main points, then the article and as a conclusion, summarize everything again for better results. Article marketing is more successful with links placed on the web page, at the end of the article. This way, you will get more visitors to your website. You could also offer free incentives like a free e-book at the foot of the article to generate more visitors to your website.

There are many search engines on the internet; use them to find out about article directories as a part of article marketing. Then the submission of your article in the many search engine directories will greatly help you in your article marketing.

When writing articles, remove your limits and write as much as possible about the topic in mind. This provides more keywords in the articles, and a better possibility of people visiting your site. however in a bid of marketing your article, there is no point in wavering from your topic. Stick to the focus of the topic to generate more links to your site.

And most important, edit your articles and polish them well so that you provide links to your site and not to other sites because of the wrong keywords and ideas. Using all these steps will help you in your article marketing.

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All webmasters know that one-way links of superior quality which are related to one's website is very important. One-way links lead to a rise in Google Page Rank as well as traffic to the target site. One promising method of developing related one-way links is by writing articles and then submitting them to directories. Usually, individuals writing useful, informative articles are chosen by other web managers for working on their sites. Due to this, you are offered with many inbound links along with high traffic flow. These one-way links acquired by you will apply to other relevant sites since webmasters use only those articles which are closely associated to the subjects displayed on their sites.

There are a few standard principles that people who want to use internet marketing successfully need to remember.

Top Quality Writing:

If you are a writer interested in marketing your pieces to webmasters the key is to make the article interesting. Webmasters are always looking for great articles that will catch and hold the interest of their website visitors. The article, of course, needs to contain useful information, but it also has to be interesting to keep and hold the readers attention to the end of the article. Any website that selects your article for publishing should see an increase in the value of their site. Writing these great articles will help them be included on websites and the readers may enjoy reading them so much that they go to your website to find more things to read.

Author Credit Area:

This is typically placed at the very end of the article submitted. While the majority of article directories permit as many as three links at this location, you have to verify this with each article directory and read their article submission requirements to ensure this. Be sure to use as many links as are allowed, and don't forget to link to both internal and home pages. In the event that three links are permitted, consider linking first to the home page of your site, then to an internal page at the same site, and finally to a fully written out URL. Webmasters occasionally just copy and paste a desired article onto their website and completely omit hyperlinks. If one of your links is the site URL, you will eliminate the potential disadvantage this can cause you. If you choose to submit the article to more than one directory, provide some variations in both the anchors and the hyperlinks in your resource information.

Getting Inspired and Researching a Good Article:

Since the essentials of article marketing, or article submission for the purpose of web promotion, are now clear, the next step is to begin writing. From where do you find writing ideas for these articles? Begin by using ideas found at your own site. Consider the theme, or main idea, of the site. This will determine your writing topic. Remember, too, that you want the people who read these articles to develop an interest in the item being promoted at your website. Your goal is to write articles that will attract and keep readers interested during their visit to your site.

Article Research:

Information and data should normally be gathered before writing the article. An excellent source of information is the public domain where many websites offer copyright-free information. Several websites also sell "Private Label Rights" (PLR) articles that are well researched and solidly written. However, it is recommended that the content from these sources not be merely copied and pasted.

You can find a large number of potential information sources for your articles by doing keyword searches on search engines. Always use your own thoughts, ideas, and wording for your articles. Be mindful of copyright laws when marketing your articles.

Daiv Russell is a web marketing copywriter with Envision Software. Make sure to submit your articles to Free-Reprint-Articles.com Or, if you want articles for your newsletter or ezine, check out their internet marketing articles and business articles.