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Saturday, May 3, 2008

Article Marketing - Some Tips To Newbies

Now-a-days, though Article Marketing has become one of the best ways of earning money online, many people have their own inhibitions on how true is it. But it is undoubtedly true that it can earn you huge profits. Writing articles and marketing them online is not a rocket science. Though it is a undoubted truth that article marketing can earn you profits, there are certain very crucial steps that are to be given importance for this to happen. Let us see what they are.

Article marketing is the most popular and also highly cost effective strategies of online marketing. There is no need of a huge investment to start with this. But one important effort or investment that is needed here is the quality of the article that you write. If you write quality articles and post them in different search engines or websites and create links to your website, then you surely generate huge traffic. Traffic in terms of internet means more money.

As already quoted above, quality content leads to generation of huge traffic to your website. This traffic can be made use to sell products or to create social networks or even help in building mail lists of prospective customers and thereby make money through e-mail marketing or affiliate marketing.

Once you are comfortable in writing quality articles and generate good amount of traffic to your website, it is more obvious that the popularity of your website has gone up rapidly. Now you can easily make more money by selling web space to advertisers or charge upon the other links in your website.

Now it is more or less clear that Article marketing can be a great money making strategy to you. But remember, you do not compromise on the quality factor while writing articles.

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Simple and Yet Easy Way to Get Free Advertising

Why Should You Write Articles?
Newsletter and website owners are desperate for content. They will normally do a regularly search on those relevant articles, looking for quality information that will help their readers. In each article you have written, you could publish them with your information and a link to your website.

Why should you be giving out these articles free?
Lets imagine, you will normally need to pay to include your ad in a newsletter or popular website. It could be in the range of hundreds. Would it be nice to have your ad placed for free instead? Look at the bottom of this article, you will see some information with my website included, so you have proof that this method do work.

How do you write an article?
The article could be short and simple but with some valuable contents. I am not a Literary Genius either. So, just start to pick up something you know about, or a challenge that you faced, and start writing. Just do it!

What should you include at the end of the article?
Of course, you should include your name. In addition, you should also mention something that is interesting about you or your website, as well as your website link. You could also include some freebie or special offer if you have one. However, do note that this area should not be used to sell any of your products. The aim here is to get the reader to visit your website.

Patrick Sia is the man behind Income-Internet-Business.com He's a passionate believer in the power of technology to better the lives of everyone and his passion and drive are hallmarks of his attitude to doing business.

Check out more about him @
http://www.patricksia.com and http://www.income-internet-business.com for his step-by-step guide to startup a successful internet business.

Article Marketing as an Effective Way of Promoting a Web Based Business

There are many ways of promoting a web based business. One of the most effective ways is to promote you website or product is by launching an article marketing campaign. Article marketing is one of the internet marketing methods which can generate the best targeted results for you. This is really important because if the means of promotion is not effective, the product will not get the required level of promotion and will not do well. Article marketing is also one of the best ways of promoting a web based business or selling a product online. Targeted article marketing is not only cost effective but can bring you highly targeted, ready to buy visitors.

Online article marketing can be done successfully by writing a lot of articles on a daily basis and by submitting these to the right article submission directories. Submission of articles to the right directories is as important as writing really good content about the topic. The technique of writing a really good and content rich article that will answer the reader's question is something you need to learn if you want to write informative articles quickly. The words you use should be your own as online article marketing is very much dependent on the originality and quality of your articles.

Write as many articles as possible, organize them properly and submit them to the right article directories in the right order and you will have a successful article marketing campaign.

Want to learn more about how I do it? Download my free guide here: Email List Building Secrets

Do you want to learn how to drive massive traffic to your website? Click here: Traffic Generation Secrets

Mike Upshaw is an experienced internet marketer specializing in list building, traffic generation, article marketing and affiliate marketing. http://www.secretstointernetprofits.com

Article Marketing - How to Make It Work For You

Information based marketing is one of the oldest and most effective techniques for bringing targeted prospects to your site and converting them into buyers. This is part of the reason that software, and distribution services that make the process of article promotion easier are so popular lately.

Though the various tools you can use to make the process of distributing your articles more easily are invaluable in getting your content the most exposure, thats only half of the story.

Getting article marketing to work for your site lies primarily in two things:

The article youre submitting, and
The preparation you do before a single word of your content is written.

Since those two determining factors make at least 50% of the difference in bringing you success, lets take a look at what the most common mistakes are in that area, and how to overcome them.

Mistake Number 1 - Confusing the Reason to Promote with Articles with the Reason to Write an Article

There are three key benefits to promoting an article - branding, lead generation, and as a corollary, online promotion, particularly as part of your optimization efforts.

Yet there is only one reason to write an article, and that is to inform your audience. If your article is not geared towards this as its primary purpose, you will fail to see the three benefits of promotion - because no one will want to read your article.

How many links youre able to generate by submitting your article to hundreds of sites will matter little if youre unable to get them picked up by publications, or read by people who search for information.

Sure, if you know what youre doing all those links pointing back to your site will count for something in your search engine results - but remember that generating links to your site is only one part of optimizing your site for Google, Yahoo or MSN.

To overcome this issue, youll need to figure out how to get people to read what is in your article, and then click through to your site from your resource box. The best start to a solution is to produce better content.

In the end its a matter of choice. You can get a little exposure from increased link backs, on a very basic level, or enjoy massive exposure from a little extra work.

Mistake Number 2 - Starting The Article Promotion without a Plan

Not every article can fulfil all three purposes of promotion. Some will work better for branding, others can generate leads and increase sales. But if you dont start out with a plan for what the function of your article should be, youll end up unhappy with the results.

To overcome this issue, before you write a single word, decide what purpose the article is supposed to serve. An article meant to brand you as an expert should display your knowledge. One for generating leads may need to be geared towards solving a very specific problem.

An article that gets published every where and helps to make you known is not meant to have the same level of exposure as hyper-targeted content geared towards a narrow group of people. Learning the difference will help you know what kinds of articles to write.

Mistake Number 3- Publishing Content That Doesnt Help Your Reader

Maybe youre thinking: All I want is links back to my site - any visitors the article generates is gravy.

Well guess what? Not all article banks and directories are going to accept your content automatically. You can double the number of sites you can submit to by writing articles that the directories want to share with readers. And all it takes is one publisher with a hundred thousand readers to increase your potential audience tenfold.

So if you want article marketing to work for you, write articles that publishers want in their publications.

This also means obeying the standard guidelines, running a spell check, researching a good topic to write about, or even hiring a writer to produce articles on your behalf.

Mistake Number 4 - Failing to Maximize the Promotional Opportunities of Article Marketing

You already know that articles marketing can help you generate additional links back to your site. But did you know that you can get more visitors and better search engine results from articles in a variety of ways?

You can mention your desired keyword in strategic places, though you should take care not to overdo this. Some people will also tell you to make use of anchor text, which can also be an effective method. However, you should know that the majority of directories and publications arent able to support this.

There are alternatives to this method that are just as effective, if not more so, but they require more space to explain.

Its not just about the links back to your site either. Part of doing well with article marketing is getting picked up by publishers with large audiences, or gaining the ability to leverage other brands due to the quality of your work.

Better search engine results are great.

But by themselves they dont put money in your pocket - there are a myriad of factors that can turn your article marketing efforts into an opportunity to increase your income, not just the number of visitors to your site.

Tinu Abayomi-Paul is a Web Promotion Specialist who runs the Free Traffic Tips Blog. You can read part two of this article at http://www.freetraffictip.com/article-marketing and learn about three more common mistakes even veteran article marketers make.