23567

Friday, August 29, 2008

Does Content Relevancy Factor Overrule Page Rank Of The Site In Coming Up In SERP's?

Page rank of the site is a important factor to come up in search results for a particular keyword but, it is observed that content relevancy factor overrules page rank. The question arises - does content relevancy factor overrules page rank of the site in coming up in SERP's? This common question comes to every SEO's mind while doing search engine optimization of a site.

It is seen that Google depends a lot on content relevancy factor when displaying results to the user. Google does this on purpose as by doing this it can supply the most relevant results to the user and hence enhance user search experience. Now we have to analyze what is content relevancy factor. We take a example if we search hotels in mumbai then Google will show a site whose theme would accurately match the searched keywords and would ignore sites in the same category but a broader theme like hotels in India or world's top hotels even though those sites might have higher page ranks.

Content relevancy factor depends on following things on a website

  • Title of the page, does title exactly matches or closely matches the keyword researched
  • Meta keywords and meta description contain the keyword searched
  • Keyword density on the page for a particular keyword searched
  • Anchor text of internal links pointing to that page
  • Anchor text of external links pointing to that page

Search engine analyzes these factors before displaying the results to the user. Search engine also awards relevant points to the location of the user and content relevant according to the specific geographic location of that user. This is a important point which a SEO should note while doing optimization work for a web site.

Article written by Anuj Arora, SEO Edynamic Softech Solutions visit for more information on web site optimization services

Article Directories 101

I recently extended a challenge to a writing group. The challenge was to write and submit as many articles as possible to article directories online during the month of January. I was surprised to learn that some writers had never heard of article directories. So here's my crash course for writers: Article Marketing 101.

WHAT is an article directory? An article directory is a website that contains a database of articles. These articles are categorized by topic on the website. An article directory is a place where authors submit their articles. It is also a place where publishers can find free articles pertinent to their publishing needs; in exchange they place your bio and [active] links with your article when they publish it.

HOW do I submit my articles to an article directory? The process of submitting articles is simple. First, you'll need to create an account with the directory (this is usually free). Once your account is approved and activated, you'll be able to submit your articles.

WHO approves my articles? Article directories are normally maintained by human editors. Every article is read and checked by these editors and then must be approved. (Remember to read and follow the article directory's terms!)

WHEN are my articles displayed? Normal wait time can range from one day up to two weeks. On average, my articles are usually approved within 5-7 days.

WHERE are my articles used? Your articles are used in many venues. Sometimes an editor who is short an article for her monthly newsletter will search, find, and print a relevant article from the article database. One lady I know that runs an article directory has had several print publications use articles from her database, and is marketing it more and more towards the print publishers now.

WHY would I want to give away my articles for free? Submitting your articles to an article directory has tons of benefits. Not only do you get free marketing benefits from it, but you get lots of exposure. You can position yourself as an expert. It's a mutual win-win situation, for both you and the publishers that get to use your articles.

Get more tips on how to market with articles at http://www.hopewrites.com - Be sure to subscribe to the free newsletter: http://www.hopewrites.com/free-newsletter/

How To Earn Through Affiliate Marketing

If there were one way you can generate real money from the internet, it would be through affiliate marketing. Affiliate marketing is the process of selling or promoting a product or a service in behalf of another company. If you join an affiliate network, you'll be compensated for every sale that a customer makes out of your marketing effort. You will be paid a certain percentage of the sale whenever applicable.

In order to earn from affiliate marketing, what you need is traffic. You need people who would inspect the products or services that you are offering off the internet. And of course, the most important thing of all is that you motivate them to buy. If there's no sale, there's no commission. And that plainly means you won't earn a single centavo.

You don't need to own a website to earn in affiliate marketing. But of course, it would be better if you do. You can use your own website to inform your visitors and prospects about the products and services you are offering. However, affiliate programs today gives their members a full link that they can call their own, use it, and promote it anytime they want. All you have to do is to endorse that link all over internet so you'll get the traffic you need.

To earn though affiliate marketing, you have to be resourceful, hardworking, and patient. Keep in mind that sales don't happen overnight. People don't just take out their credit cards from their wallets after a short sales pitch from you. You won't get rich overnight. But if you work consistently enough, you will earn eventually.

Start promoting your affiliate links everywhere it is allowed. You can use forums, blog spots, and social networking sites. Let everybody know that you are supporting a product or a service. That's not a very bad idea. After all, if you really want to earn some, you have to be bold enough to volunteer your products, on forums more preferably, every time you feel that another person needs it.

Affiliate marketing is not much different from face-to-face selling. The only advantage is that you don't have to show your face to earn at all. Your presence over the internet should be good enough. And if you made the right contacts, you will certainly cash in all the good rewards.

For more affiliate marketing tips and resources, visit my blog at
http://www.affiliatecashsecretsreview.com

Grab your FREE 21 days article marketing (BUM marketing) eCourse at
http://www.affiliate-monster.com

You are welcome to distribute this article in any form as long as you include this resource box.

Amazing Article Marketing - 3 Noted Effective Methods to a Better Article Marketing

Writing articles to market your products and services is one great, cost-effective method. Although there are other equally cost-effective marketing instruments that one can use to promote an idea or a service, article marketing remains to be the top most trusted marketing medium in the internet today. This is the reason why a continued patronage is being extended to it by the majority of the business people. In addition, newer and bolder methods are being developed to further enhance the capacity of this marketing tool to persuade and goad other people. Below are some these methods:

1. Prepare the message that you wish to convey. This is commonly the article that you need to create. You need to make sure that the articles are very well made and crafted. The topics should foster interest and appeal to the targeted readers/clients. In addition, you also need to ensure that they are free from any form of incorrectness and flaws.

2. Choose the article directories where you will have your articles submitted. There are various sites that allow for a free publication of your articles. Since generally of these sites are welcoming the submission and publication for free, all you need to do is to make sure that the articles being submitted for publication pass the standards set forth by these publication sites. Make sure that they are of high quality and do not contain any substandard contents.

3. Monitor how each article submitted and published is playing on the site. Track how these articles are making an impact to your business. Be a proactive player. Make sure that plans are made to combat potential failure on each plan that you have. Although it is advised that you give your articles some time to be able to pick up, make sure that you do not wait too long to take an action when you feel that your copies are of not reaping good results.

Do you want to learn more about how I do it? I have just completed my brand new guide to article marketing success, 'Your Article Writing and Promotion Guide'

Download it free here: Secrets of Article Promotion

Sean Mize is a full time internet marketer who has written over 1574 articles in print and 11 published ebooks.

Targeted Article Marketing - Create More Money In Article Marketing

Article marketing is the fuel for my system. Everyone has to have a fuel. Others have other fuels some of you have affiliate programs, some of you have ppc, some of you do crazy free traffic stuff that I dont understand. I have tried all of that stuff and none of it worked for me like all the crazy manuals tell me it would.

I bought special affiliate software and I spent money to do free traffic dont ask me how..but you probably already know! But them I stumbled on article marketing. I was trying to get high rankings for a niche web site and it worked. I was crazy with that I was writing one article per day and submitting it to like 80 article directories and then the next day I would write another article and submit it to like the same 80 it was crazy times.

Then I decided to start testing where the traffic was coming from and found that 95% of my traffic was coming from one group of five directories (I was not willing to set up tracking links for all 80, so I did it in groups).

Then I found that one directory was responsible for around 95% of that group and so now I dont submit to all of them that much, except when I have a new site and I need fast inbound links, so I can start ranking then it is really useful.

But now I write like 20 articles a day and that is the way I have gotten a lot of traffic with article marketing.

Some people will ask me how I do it how I have built a business on article marketing and then I tell them or they pay me to tell them and then they go out and write 10 articles look that wont work have you seen how many I write?

Do you want to learn more about how I do it? I have just completed my brand new guide to article marketing success, Your Article Writing and Promotion Guide

Download it free here: Secrets of Article Promotion

Do you want to learn how to build a massive list fast? Click here: Email List Building

Sean Mize is a full time internet marketer who has written over 900 articles in print and 9 published ebooks.

And In The Beginning There Was SEO

So youve just launched your brand spanking new website and are now probably expecting people to flock to your site in droves and give your lots of money. Where are they you may ask as the weeks go by with only very minimal traffic coming into your site. Well they are not visiting you because you need to promote your site online by carrying out SEO, building a site is only part of the battle.

You may be wondering what SEO is. SEO stands for Search Engine Optimisation and is as the name suggests what you must do to optimise your site to be well placed in search engines. So what can you do to increase your presence in the major search engines?

Back links are the major key to increasing the traffic coming into your site and improving your ranking for search terms entered. A back link is a link that points to your website from another website. Generally the more back links have pointing towards your site the better, although the quality of link is important as well, so its best practice to avoid getting back links from non-relevant themed sites or pages.

How does one go about getting these back links?

A good start would be to begin submitting your site to free directories, premium directories, niche directories and to write quality articles related to your website and then submit these to article sites.

There are many directories on the internet with many allowing you to submit your site for free inclusion. There are also many premium directories which charge a fee for including your site, which can be more useful for getting a higher quality link (If you have the budget). Niche directories related to your site can also be beneficial for getting a quality themed link.

Articles represent another excellent way to gain back links. There are hundreds of article submission sites on the internet which are always on the look out for well written and informative articles for their readers, which allow you to submit your article for free. In return for submitting your article to these sites most sites will provide you with the opportunity to create a back link at the bottom of your article that points back to your website. If you have a website about travel for example you could write articles about various popular travel destinations from around the world. If you get stuck for ideas the internet is great for swatting up on your facts, just be sure to write the article in your own words.

I hope you have enjoyed reading this brief introduction into the world of SEO and I wish you all the luck in the world with promoting your site.

Submit your website to the Evident Directory, a human edited SEO friendly web directory