Web 2.0 - The Latest "Thing" on The Internet

"Is it possible to get a higher Page Rank (PR) on my website by using the Web 2.0 platform?" The answer is simply a resounding yes! But, (isn't there always a but) if the question asked was, "If I put all these things to work on my site, will I get a higher rate?", the answer is equally emphatic but this time it is No. The only true way to get a higher PR is to have a site filled with quality content. Incoming links can help you if they are from quality sites of higher or equal PR.

Let's take a look at Web 2.0.

Web 2.0 is not -

• One single website

• One single idea

• One single program

Web 2.0 is -

• Social Bookmarking sites are designed to help with this process. Open up a search window on your browser. Type in "social bookmarking". Literally dozens of placed will be listed that are involved in social bookmarking.

• Blogs or Weblogs started out as a means of communicating for a number of people - family, friends - on a personal level. It has quickly spread to the business world and has become an invaluable part of Web 2.0

• Forums exist to provide a place for discussion, exchange of ideas, or questions and answers around a common theme or subject.

• Podcasts is a combination of two words, iPod and Broadcast, which indicates a use of media, mostly audio that is distributed over the internet via means of RSS. A recent increase of this form of media has shown up through audio newsletters. The author actually read the newsletter and delivered it by podcast instead of in written form.

• RSS is defined in different ways. Perhaps the most common is "Really Simple Syndication" but I have also recently seen it defined as "Rich Subject Summary". Actually the definition doesn't mean a lot. It is a way for people to read what has been posted on their favourite websites without actually checking them manually.

As you consider your page rank and what you can do to improve it, the results of page rank can change dramatically with just a few minor adjustments. Whether or not this indicates a change in effectiveness of your site certainly remains to be seen.

Remember, if you truly do want to "move up the ranks", go for quality content that will attract the kind of audience that you are seeking and will keep them coming back for more.

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