How to Select Keywords For My Website

As there are literally billions of webpages on the net, searching and getting to the right page is really difficult. A keyword phrase in an Internet search is a set of words used to find the matching webpages. Search engines have tools for determining which words in a search string are important and to be treated as keywords. Common words like a, an, the, and are not treated as keywords.

Search Engine Optimization (SEO) is a technique of improving the number and the quality of visitors to a website, who come in using Search Engines. Apart from keyword specific listings, SEO's may also include paid advertising in the form of pay per click advertisements and paid inclusion listings.

Since the keyword phrases that you decide to target will be used throughout the optimization process, choosing the right keywords is of utmost importance, which happen to be those words or phrases commonly typed in by your potential customers, but which aren't used much on your competitors' websites. If you choose the wrong keywords your site will not be listed in the search engines. Always select "specific keyword phrases" and not mere "keywords", because if your keyword phrases are too general it is very unlikely you will rank well in the search engines. You stand a far good chance to rank well for specific phrases which are unique. For example, "Perfumes" and "Imported French Perfumes" make a lot of difference.

So a keyword research should be done with great precision and effort to identify the Primary Keyword/s that best describes your webpage. After identifying your keywords, the next important question is how to place them on the pages of your site. Lot of strategies are used, one being the primary keyword is placed boldly (using bold html commands) on the page. The other being the same Primary Keyword is used in every webpage of your site or using it in the Title Tag of your page.

If you attempt at selecting the right keyword purely on guesswork, you may lose out potential customers/visitors to your site. It is here the Wordtracker comes to your aid.Based on over 250 million keywords and phrases that people have used over the previous 90 days, Wordtracker suggests the best keywords you can use for your site.

A website mywebmoney.com uses select keywords like, "Streams of Multiple Income", "Zero Risk Investment System" attracting good webpage hits.

Alevoor Rajagopal, MBA, shares his experiences in earning dollars here. He is also a health care consultant, his articles on weight loss issues are published in over 1000 websites.