Building Sub-Lists To Maximize Profit

Every successful online marketer has an opt-in mailing list. Most of us began our list building efforts by using a free gift to entice prospects to subscribe but this is only the beginning of a profitable list building strategy.

Once you have a list of some size, it's a great idea to start building sub-lists from your current subscriber base to help you really target your promotions and increase your profits. This is a simple matter of segmenting your subscribers into smaller lists based on their interests and actions.

For example, everyone should definitely have a buyers list. You can create this sub-list by simply having your subscribers fill out a form with name and email after they purchase one of your offers. Or you can have a programmer set up an IPN script on your payment processor that adds a buyer's name and payment address to an autoresponder database after each purchase.

By doing this you will have a mailing list made up only of your paying customers. These are people who have an interest in your wares and the ability to pay for them, so I'm sure you see the value in building such a sub-list. This database will become one of your most profitable assets.

Or let's say you interview an expert in your field via telephone and invite your subscribers to sit in on the call. This is a fairly common marketing tactic that can result in some nice affiliate sales.

You could ask your subscribers to register for the call by filling out an opt-in form. This is an easy way to create a sub-list of readers who have an expressed interest in products offered by the person you are interviewing, and you could increase revenue by targeting these people with pitches specific to such products.

The idea behind sub-list building is just to organize your subscribers into smaller groups, all with a very specific interest or promotional value. Of course you'll still have your main list to "fall back on" so you only stand to gain by applying this strategy to your own marketing efforts.

Tim Whiston is a professional entrepreneur and writer who enjoys learning and sharing. He has a background in Website development and Website promotion. After a major paradigm shift, he became an active network marketer with a goal of helping other people achieve the success they seek. You are invited to learn more about Tim's business opportunity and work directly with him for mutual success.