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Monday, May 19, 2008

Free Content Articles Must Have These Four Things

Content is the new buzz word for websites today. The more content you have on your site the better the search engines rank you. Articles provide much of this content yet most busy webmasters and ezine editors do not have the time, or creativity, to draft articles. Your articles, if written correctly, fill their pages and drive traffic to your site, all at one time.

Free content articles have been known to be the driving force in driving traffic to a website. Articles are a factor in giving site high rankings in search result pages. The higher a site ranks the bigger slice of the traffic flow pie he gets. With a huge number in traffic flow, there are more profits and more potential for other income generating schemes as well.

But, it is not just about stuffing your site with articles; they have certain requirements as well. These requirements must be met to obtain the maximum benefits an article will provide for your site. Well written ezine articles will catch the eyes and interest of your customers and keep them coming back for more. They would also be able to recommend your site to others. This is called free traffic.

Here are some tips to help you and assist you in making your articles. Below you will read about four things all articles must have to make it successful and helpful in making your site a profit earning and traffic overflowing site.

Keywords and Keyword Phrases

Your website content article must always be centered on the keywords and keyword phrases. As each website visitor goes to a site, there are those who are just merely browsing but actually looking for a specific something. When this happens, a searcher usually goes to a search engine and types in the keywords they are looking for. It could be anything they want.

The Important thing is that you have a website article that has the keywords that are related to your site. For example, if you maintain an auto parts site, you must be able t have articles about cars and their parts. There are many tools in the internet that provides service in helping a webmaster out in determining what keywords and keyword phrases are mostly sought out.

Keyword Density

Know that you have your keywords and keyword phrases, you must use them fully. An article must have good keyword density for a search engine to "feel" its presence. Articles should at least have ten to fifteen percent of keyword density in their content for search engines to rank a site high in their search results. Getting a high rank is what articles do best for a site.

Keyword density is the number of times a keyword or keyword phrase is used on an article. The number varies depending on the number of words used in an article. An effective article must have a keyword density that is not too high or too low. With a very high density, the essence of the article is lost and may turn off a reader as well as the search engines. It comes off as overeager. A low number may be ignored by the search engines.

Web, Blog, or Ezine Article Content

Like what is stated above, you cannot saturate an article with keywords. They must also be regarded as good reading materials. Articles must be able to entertain people as well as provide good information and help for their needs. All articles written to be submitted to an article directory should be written well with correct spelling and good grammar. If you want people to trust you, make your work good and well thought out.

People respond well to figures, facts and statistics. Try to get great information and as many facts as you can. A good and well written article will boost your reputation as an expert in your chosen field or topic. As more people believe in you. They will be able to trust you and your products.

Resource Box

The resource box, located on each article directory site for you to fill, allows you to introduce yourself and let the reader know why they should listen to you. If you have the option to upload your photo, do it. Readers will feel more comfortable with you because a photo creates familiarity. This is where you insert your text link back to your blog, website, or affiliate site. Choose a different page when directing readers to your website to create 'deep linking'.

When writing an article for submission as ezine content, web content, blog content or to be submitted to an article directory site you need to understand how the search engine's spiders work. The more of your content that relates to your keyword AND keyword phrases, without overdoing their density, the higher the search engines will rank your article not matter where it is published.

Toni Grundstrom is a Freelance Writer who has been in the Marketing field for over 17 years. As the years come and go so do the marketing opportunities. Article Marketing is now one of the best ways to market your website (or should I say let others market your website). Now is the time to begin writing articles and/or put them on your website as rich content.

Learn How Your Words Can Turn Into Marketing Gold

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